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Wednesday, October 05, 2005

Sun Welcomes You To 1999 With Its Google Non-Announcement

The rumor mill's been working overtime the last few days as hype built up surrounding an announcement from Google and Sun. Much of the speculation was that they'd announce some type of collaboration on Sun's OpenOffice productivity suite -- speculation strong enough to be cited as causing Microsoft's share price to drop. The announcement came out this morning, and it conjures up memories of the dot-com days in its pointlessness: Sun will give users the opportunity to download the Google toolbar when they download the Sun Java virtual machine. That's it, apart from more bubble-days rhetoric saying "the companies have agreed to explore opportunities to promote and enhance Sun technologies" like OpenOffice. Some people are scrambling to find the meat of the deal, but there really isn't any there -- Google doesn't even think it's big enough to warrant putting out their own press release. This seems like a ploy by Sun to try and gain some attention and good press by latching on to Google, when there's not a lot of underlying substance -- much like the recent Apple/Motorola collaboration. Like Apple, Google seems content to let Sun make a little noise for the time being, until it unleashes its nano to steal all the thunder. Like Steve Jobs saying Apple worked with Motorola as a "learning experience", Google's got something up its sleeve. But when that announcement comes, don't expect Sun to get much mention.

[via TechDirt]


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